A break-up of business shows that 75% of a firm's turnover is led by volume growth, while 25% is price-led. Companies such as Britannia, Nestl, Dabur, Marico, Kellogg, Parle Products, and Hindustan Unilever have increasingly focused on smaller packs of their key products, aimed at improving sales.
When did Urjit Patel really resign? When did Shaktikanta Das get the mandate to take over as RBI governor?
Parties expected to splurge a fourth of advertising budget on social media.
This growth seen by the consumer goods was led mainly by the durables market, which rose 17.6%, the highest in 11 months
This is the first time that an Indian has been elevated to this position, highlighting the growing importance of the domestic advertising industry in the global space.
PepsiCo has tie-ups with KFC, Pizza Hut, Domino's, Burger King, and Subway in India, while Coca-Cola has a partnership with McDonald's only
With humorous memes, videos and short stories, Brand Mother Dairy has been steadily inserting itself into almost every trending conversation on social media, writes Viveat Susan Pinto.
'Hardly any aqua centres exist in India though they are popular abroad.' 'Water is known for its buoyancy which reduces pressure on joints. So, you can exercise effectively underwater, provided you have the right experts guiding you,' Harsh Mariwala tells Viveat Susan Pinto.
'People can relate to him much the way they did with a young Sachin Tendulkar 30 years ago.'
Xiaomi now a lifestyle player, quietly launching a slew of non-smartphone products like Mi branded luggage, backpacks, apparel, U-shaped pillows, pens, home security cameras and air purifiers.
Britannia, which is celebrating its centenary year in 2018, will first look at expanding its dairy and bakery businesses, before turning its attention towards new food categories. The attempt is to become a total foods company, as it eyes a well-rounded presence in the market.
Almost 40 per cent of a durable company's sales are achieved during the festival season
SPN had been seeking a higher share of revenue, which Tata Sky blamed for the breakdown in talks.
With launch of second plant in Gujarat, company gets ready to take on peers
Clearly, Nestle has a fight on its hands. Whatever be the outcome of the ensuing battle, the conversation at the morning table is shaken and stirred.
Bob van Dijk, chief executive officer of Naspers, is now betting on companies in food tech, payments, travel and other consumer sectors to tap the potential of the Indian market.
Policy constraints may prevent many of the global retail giants from reaching their full potential.There are too many restrictions right now in the sector and policy makers lack clarity.
Patanjali's packet milk to be lower than competitor brands by Rs 2 a litre
For the past five months, ever since he was appointed the Ayushman CEO, Indu Bhushan, a former bureaucrat, has made Nirman Bhawan his second home, working nine to nine with his "dedicated team" on the Modi government's biggest initiative after the Goods and Services Tax, says Nivedita Mookerji.
Shekhar Bajaj, chairman and managing director of the firm, explains to Viveat Susan Pinto on what led to this sales jump, besides throwing light on the benefits accruing to the sector on account of the GST rate cuts in appliances.
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